Our Story

Incarnate Nutrition’s inception was at the 2011 World’s Toughest Mudder in New Jersey. The market was full of lifting supplements and inadequate attention paid to the runner, much less the obstacle course runner. The idea became tangible in 2018 when formulation began. Iteration after iteration was tested until our Awaken pre-workout, as you know it today, was born in 2019. The release was a success in 2020, and the rest of the formulas were created shortly after.

Incarnate Nutrition was created on lunch breaks and days off by a 12-hour shift worker. It is for anyone that has a family and wants to prioritize their health. This is for the shift workers that only get a couple hours a day of free time to make it happen. This is for the parents that gladly lose sleep for their kids and still need to make the time for their health. This is for the single parents that are always slammed with duties. This is for the ultra-runner that finds peace in the trails. This is for those who are looking for an extra edge in training because they've hit a wall. This is for the 80 hour a week worker who understands that the maximum effective range of an excuse is 0 meters. This is for everyone who knows that the work doesn't do itself and the world doesn't care either way.

This is for those that never give up and quit.

This is for those still on the course at 2 A.M. running and ignoring that voice yelling STOP.

This is for those who know winning is a choice. Every day is a series of conflicts between the right way and the easy way. Each step comes with a decision to make another.

Remember what you are fighting for and understand that momentum is a cruel mistress. She can turn on a dime and leave you with the smallest mistake. She is always searching for that one thing you didn't prepare for. So, while the devil is hiding the details, the question remains... is that all you got?

Are you sure?

Welcome to the grind. Welcome to Incarnate Nutrition. Know your roots and make your ancestors proud.


Veteran Owned. Veteran Operated.